In collaboration with leading Indian couturiers Manish Malhotra and Abu Jani & Sandeep Khosla, Swadesh creations were seen across the Oscars Red Carpet, the Vanity Fair Oscar Party, and the exclusive celebration hosted by Madonna and Guy Oseary. Together, these moments formed a seamless showcase of India’s living craft traditions-expressed through contemporary silhouettes and fine jewellery.

A distinguished roster of global personalities wore Swadesh across the weekend. Isha Ambani appeared in a custom Banarasi brocade creation, bringing the legacy of Kashi’s looms to the red carpet. Pritika Swarup, Desiree Gruber, and Kyle MacLachlan were seen in looks by Swadesh x Manish Malhotra, where heritage textiles met contemporary couture. Meanwhile, Zanna Roberts Rassi and Tan France wore ensembles by Swadesh x Abu Jani Sandeep Khosla, reflecting a distinct expression of Indian craftsmanship through modern form.

Jewellery by Swadesh was showcased across a global lineup, with Alessandra Ambrosio, Minnie Driver, Catherine Shepherd and Pritika Swarup donning an array of solitaire necklaces, while Brandi Carlile, Kyle MacLachlan and Law Roach opted for exquisite diamond brooches, pieces that highlighted India’s mastery in fine jewellery-where rare stones, intricate settings, and generational skill come together in enduring form.

Beyond the red carpet, Swadesh deepened its presence through immersive experiences. At the Vanity Fair After Party, guests were presented with handwoven Pashmina shawls and ornate brooches—an intimate introduction to one of India’s most refined textile and jewellery traditions. At The Party hosted by Madonna and Guy Oseary, Swadesh curated a craft-led photobooth, featuring Parchinkari, Dhokra, and fine jewellery alongside Banarasi brocade, Bandhani dupattas, Ikat and Kantha stoles-bringing the diversity of Indian craft into a tactile, contemporary setting.

Together, these moments marked more than a series of appearances—they signalled a larger cultural shift. Swadesh’s presence at the Oscars positioned Indian craft not as heritage alone, but as a living, evolving force within global luxury.

From handwoven textiles to intricately crafted jewellery and artefacts, each creation carried the imprint of generations of artisans-bringing their skill, stories, and enduring legacy to an international audience.

In doing so, Swadesh reaffirmed its role as a bridge between India’s artisanal heritage and the world-where craft is not only preserved, but reimagined on the global stage.