Working closely with regional craft clusters and artisan communities, Pooja–Keyur’s design language is grounded in material intelligence and hand processes. Their ensembles bring together handwoven Banarasi textiles and vibrant Bandhej, layered through expressive patchwork and intricate embroidery. Rich colour stories and opulently detailed dupattas add depth and movement to each look. The result is a confident dialogue between tradition and contemporary form, shaped by craft and elevated by design.